Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their are vibrant discussions as to whether advertisements in feeds are viable or whether or not they can drive subscribers away. At the end of the day whereas it seems that several are discussing the philosophical approaches to ads in RSS feeds few are taking the time to look at the options out there for inserting advertisements in feeds.

Ultimately the advertisements served are going to work out the success of RSS as an advertising medium. The ads served should be connected to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the amount of ads is in balance with the amount of content served, advertising in RSS feeds can succeed.

Take a nearer look at some of the ad serving choices currently out there for RSS feeds.

Review of Current Options

Google AdSense for Feeds
Google’s AdSense for Feeds offers contextually targeted advertisements, with a wide selection of advertisers. Google chooses not to divulge the proportion of revenue that is shared with the publisher, thus it’s difficult if not impossible to predict monthly revenue. This Google AdSense system for feeds is tied to blogs and will not appear to be overly flexible.
http://www.google.com/adsense

Pheedo
Pheedo displays categorized advertisements rather than contextual advertisements. The upside to the current is that Pheedo’s advertisements will be used in conjunction with Google AdSense or AdSense for feeds while not violating Google’s contract. Pheedo works with the publisher to serve advertisements from similar or connected categories associated with the feeds contents.

Pheedo’s system permits for advanced ad filtering, giving publishers management over keyword ad filtering, specific ad filtering or url filtering. Pheedo’s system also allows publishers to sell ads to existing advertisers whom they already have a relationship. The revenue split is 50% and feeds will be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is only paid if the advertisement is clicked.
http://www.pheedo.com

Kanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is just like Google’s however they are doing not have the breadth of advertisers that Google boasts. Advertisements are served based on topics, to not keywords. Kanoodle shares 50% of the revenue generated from the advertisements with the publisher serving the ad.
http://www.kanoodle.com

Evaluating Choices
When evaluating feed ad serving solutions think about the subsequent:

1. Ad Relevance
In order to come up with revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It is absolutely important {that the} advertisements served in the feed contain connected content, the a lot of connected the content the upper the chance {that the} advertisements can be of interest to the reader and clicked. Conjointly the nearer the content relates to the feeds theme the higher the chance the reader can have real interest in the merchandise or service being advertised.

2. Ad Ratio
Publishers want to retain management over the frequency of advertisements. Readers can become frustrated with feeds that are heavily laden with advertisements and real content.

The advertiser is happy as they’re reaching a targeted audience the publisher is happy because their advertisement is being clicked and generating revenue.

3. Clearly Denoted as Ads
The controversy over editorial control and advertisements rage on. It is usually thought of correct internet etiquette for publishers to clearly mark advertisements to tell apart them from editorial web content. When selecting a RSS advertising partner consider the context in which the advertisements are displayed. Does it mix with the feed or site, while still being clearly marked sponsored material? Or does the content mix so well that it appear as a product or service endorsement from the publisher? Credibility and reputation on-line matter, and also the segregation of advertisements and ensuring they are properly denoted as such will go a protracted method to reinforce credibility with readers.

Clearly as RSS will increase in popularity publishers are looking for ways that to monetize their content. RSS in advertising may be a logical step, and putting a balance between quality, consistent content and occasional related advertisements will cause the success of advertising in RSS feeds. If the balance is not found, publishers may be forced to maneuver to a subscription RSS feed model.

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