Article Distribution Strategy Techniques And Approaches

Writing articles online is different from writing the same articles for a printed magazine. On the Internet, what matters is the visibility and recognition. It should be considered that each area of activity is covered by several sources and that only the most popular of them will reach a top position among the results offered by search engines. Therefore, it’s important to establish an article marketing strategy.

Writing informative, original and relevant articles for search engines means quality market valuation. As you probably know, search engines are a main source of visitors for your content. As more SEO optimized an article is, as bigger are the changes to have more visitors and more visibility. Basically, by optimizing your articles for search engines, the number of visitors and potential customers increases. Besides the text, it’s important to associate your message to relevant visual images.

“Content is king” and “Content is everything” are two common expressions used by SEO experts who develop software, when they refer to the content’s function as a marketing tool. Let’s start by focusing on each of the following features of a quality article:

Keyword density; SEO fundamental technique consists in using keywords and special phrases, which are identified using solid keyword research. Search engines are programmed to find certain words that define various domains and categories on the Internet. Keywords are words that synthesize the best the main idea of our website. Choosing the right keywords is an essential aspect of SEO. Choosing the correct keywords is not as easy as it seems. For example, if we have a new website, we can’t compete for certain keywords with other websites that have a page rank 4. All we can do is to focus on content.

Keywords density can be expressed as the ratio between the most appropriated keywords for a website and the website’s content word count. The perfect keyword density is between 3%-5%.

Quality content; when it comes about implementing an article marketing strategy, we should focus on attracting dedicated visitors and potential subscribers. If the content is impressive, people will return again and again to find more information. Moreover, high quality content promotes effectively the products, no matter if we’re talking about services or goods.

A simply and clear language; reading an online article requires 25% more efforts and attention than reading a printed text. Complex phrases and words must be avoided, because the visitors must understand the message easily. Each paragraph should express one clear message and not a bunch of information. The first two paragraphs must contain the conclusion, emphasizing the main idea and additional details.

Relevant content; many people believe that by using a wide range of keywords and information that has nothing to do with the website’s main idea, their content will be indexed faster by search engines. Unfortunately, things are not quite so. It’s vital to provide relevant content to achieve a higher rank in search engines. Any other indirectly related details are useless.

Just an article won’t ensure your success, but an effective article marketing strategy and a tactical approach are the best marketing tool to promote your business.