How Can Internet Businesses Verify The Real Popularity of Any Computer Optimization Software In 15 Minutes or Less?

September 13, 2009 by Gavin  
Filed under IMGavinKing Contributors

Overview - This article describes a fast method that anyone can use to independently assess the popularity of any computer optimization software (e.g. Registry fix software, registry cleaner software, error fixing software etc..). It also uses the real life example of a website dedicated to help users fix computer errors, which has already adopted this method for screening relevant software for further review.

Readers should understand that the method referred to in this article is new and imperfect, yet presents a distinct advantage over most other alternatives.   

The problem - Never has the choice of computer optimization software been so vast, yet most computer users do not tend to rely on impartial information to verify the popularity of computer optimization software before making their purchase. This is a problem because computer optimization software, which are not popular may be new, unproven or both and are therefore riskier than more popular ones.

The options - Most users still rely on forums. However the problem with this method is that forums only provide anecdotal evidence (at best) of the popularity of any software, another downside is the risk that forum participants are just promoting their own products instead of sharing their independent opinion.

Another option is to visit the website(s) of the software vendors. An obvious challenge with this method is that vendors are not independent and that they will always present their software in the best possible way.

Another method is to rely on an independent site, which compares different computer optimization software in the same family, for instance Anti-Virus software, Registry Cleaning Software, Anti Adware/ Spyware software etc…. The challenge with this method is that the vast majority of these websites focus primarily on the detailed functionality and do not provide independent data on the real popularity of the software they are comparing.

So how can users determine the popularity of any computer optimization software independently? (click on registry fix software example)

15 Minutes Method - A superior method is to look at the data provided by digital market places such as Clickbank for example, which is the largest of them all. There as several digital market place which sell many of the most popular computer optimization software and they give these software an indicator of popularity often called Gravity. This indicator is usually linked to the volume of sales for a particular software over a period of time. Clickbank calculate and compare the gravity measures of any digital product independently from any other software vendors. Gravity is therefore a good independent measure of popularity. Users can in any event, independently verify the actual popularity of any computer optimization program by visting Clickbank or a similar digital marketplace. Despite the fact that even this method has its own limitation (i.e. Clickbank does not sell all Computer Optimization Programs), it is one that can be followed independently by anyone.

Example - Some software review sites have adopted this method and are now referring to the Clickbank popularity of the digital products that they are also reviewing independently (Click on fix registry errors for a live example).

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