Curious about Video Marketing?

Marketing is essential to the success of your company, be it an established bricks and mortar company or if you are contemplating starting an online business.

Promoting products and services can be a pain in the ass if you don’t know how to accomplish it. A wide variety of tools are available; however, which tools are right for you? Which promotional method provides you with the most benefits, the greatest market penetration, and the means to grow your brand online?

While any combination can provide some benefits, video marketing is one of the best methods to promote your product or service.

What the heck is video marketing, you ask?

Simply put, it is promotion of your product through the use of video. These videos are hosted online, through a video sharing website, your own website, and even through blogs. You tube is a well known location for hosting your videos but there are a ton more.

Why does video marketing constitute such an enormous advantage? There are a number of reasons; however, online videos can be used to put your offering in front of millions of people, give them an interactive, dynamic message, and connect with your target base on a unique level.

Standard promotional methods, such as TV commercials, print media, and even static online advertising cannot begin to approach the power offered by video marketing. You can also go broke using traditional media whereas online video distribution is free.

For more information on video marketing and on online marketing in general, click here.

To generate killer results with this method, you’ll need to know how to create the videos, how to host them, and how to begin promoting through them. With a few simple tools, you will be able to increase your online presence, boost your sales and create a much wider target audience.

Pick a Name and Get On With It!

 

Starting an Online Business

 

Whether your company is a sole proprietorship or a mega-corporation, it
will all begin with a concept and a name. So what’s in a name?

The answer is – everything! your company will~The name you pick for your company will}
help you build a brand and image in the marketplace. Therefore it must
be memorable, relevant and simple for people to remember.

For example, let’s look at the infamous Google. At first glance, this is a
nonsensical name, but when you look a little deeper – it all makes
good sense. Google does have a meaning – it means numbers without end
and impossible to count.

It’s a perfect name for a search engine – an endless number of searchers
using their software. So the name fits the business, making it relevant.
It’s memorable, because everyone remembers a funny sounding name like
that, even if some of us may not know exactly what it means. It’s easy
and easy to spell. This has enabled Google to quickly make the
name familiar and profitable.

As seen by this example, your {business name is very important and you~As you can see from this example, your name is pretty important and you}
should take time to pick the right name for your company. It
should be easily brandable.

Registering your name is not always done online, since businesses come
and go – but you will be registering your domain name. It’s best to
secure your name with a DBA (Doing Business As license).

Here’s how to do it:

1. Brainstorm some appropriate names for
your company. Make at least ten and then prioritize them.
These names should reflect your USP (Unique Selling Proposition).

2. Go to www.uspto.gov/main/trademarks.htm – the US Patent
and Trademark Office. You can also do this in your own country
if you don’t reside in the US. Run a search to check the name isn’t taken, if it is move on to the next name on the list.

3. Do the search again on the website of your state’s or province’s
authority for establishing corporations (usually the Secretary
of State). You can look this up in Google. Be sure to be especially diligent for Nevada, if you are setting up a corporation or LLC there.

Verify both the LLC and corporation databases. Do not have a
same name to another business. You can seriously harm
your credibility and you could be forced to stop using the
name if the other company can prove you are infringing on its
trademark.

4. Do a search on your local DBA listings (fictitious
names). You would use a DBA if you want your business to be
known as something other than its legal name. For example, the
legal name associated with Empowerism is Life, Education And
Prosperity, Inc. The Doing Business As name is Empowerism.Register at
your local city hall. This costs a small fee but is worth it,
as it conveys exclusive rights to your name.

5. Now you can move on to your domain name. My preference is to include my main keywords in the domain name URL. This helps in achieving a higher search engine ranking for those keywords and you can still use your name on the page for branding.

6 Now you can choose a good logo and slogan to match your
name. This will help you brand {your business~This helps you brand your business}.

 

All that being said, the most important thing is to focus on finding your first customer to make your first sale. Don’t get hung up in finding the perfect name, since even if you find it, it won’t make any sales for you!

 

Video Marketing – Why Bother?

Marketing is essential to the success of your company, be it an established bricks and mortar company or if you are contemplating starting an online business.

Promoting products and services can be a pain in the ass if you don’t know how to accomplish it. A wide assortment of tools are available; however, which tools are right for you? Which promotional method provides you with the most benefits, the greatest market penetration, and the means to grow your brand online?

While any number of combinations can provide some benefits, video marketing is one of the most effective methods to promote your product or service.

What the heck is video marketing, you inquire?

Simply put, it is promotion of your product through the use of video. These videos are hosted online, via video sharing websites, your own website, and even through blogs. You tube is a well known location for hosting your videos but there are a ton more.

Why does video marketing constitute such an enormous advantage? There are a gazillion reasons; however, online videos are very effective at putting your offering in front of millions of people, give them an interactive, dynamic message, and connect with your target base on a unique level.

The usual promotional methods, such as TV commercials, print media, and even static online advertising cannot begin to approach the power offered by video marketing. You can also go broke using traditional media whereas online video distribution is free.

For more information on video marketing and on online marketing in general, click here.

However, to market effectively with this method, you’ll need to know how to create the videos, how to host them, and how to begin promoting through them. With a few simple tools, you will be able to increase your online presence, boost your sales and create a much wider target audience.

How to Pick a Name for Your Online Business

 

Starting an Online Business

 

Whether your company is a sole proprietorship or a mega-corporation, it
will all begin with a name and a concept. So what is in a name?

The answer is – quite a bit! The name you choose for {your business will~The name you pick for your company will}
help you build a brand and image in the marketplace. Therefore it should
be memorable, relevant and simple for your potential customers to remember.

For example, let’s look at the infamous Google. At first glance, this is a
nonsensical name, but when you look a little deeper – it all makes
good sense. Google does have a meaning – it means numbers without end
and impossible to count.

It’s a perfect name for a search engine – an endless number of searchers
using their software. So the name fits the business, making it relevant.
It’s unforgettable, because everyone remembers a funny sounding name like
that, even if some of us may not know exactly what it means. It’s easy
and easy to spell. This has helped enable Google to quickly make the
name familiar and profitable.

name is very important and you~As you can see from this example, your name is pretty important and you}
should take time to choose the right name for your business. It
should be one that you can easily brand.

Registering your name is not always done online, since businesses come
and go – but you will register your domain name. It’s best to
secure your name with a DBA (Doing Business As license).

Here’s how to do it:

1. Brainstorm some appropriate names for
your company. Make at least ten and then prioritize them.
These names should reflect your USP (Unique Selling Proposition).

2. Go to www.uspto.gov/main/trademark.htm – the US Patent
and Trademark Office. You can do this in your own country
if you don’t reside in the US. Run a search to check that the name isn’t taken, and if it is, cross it off and move on to the next name on the list.

3. Repeat the search on the website of your state’s or province’s
authority for establishing corporations (usually the Secretary
of State). You can find this in Google. Be sure to be especially diligent for Nevada, if you are setting up a corporation or LLC there.

Inspect both the LLC and corporation databases. Do not have a
similar name to any other business. You may seriously harm
your credibility and you may be forced to stop using the
name if the other business can prove you are infringing on its
trademark.

4. Do a search on your local DBA listings (fictitious
names). You would use a DBA if you want your business to be
known as something other than its legal name. For example, the
legal name associated with Empowerism is Life, Education And
Prosperity, Inc. The Doing Business As name is Empowerism.  You will register at
your local municipal offices. This costs a small fee but is worth it,
as it will give you exclusive rights to your business name.

5. Now move on to your domain name. My preference is to include my main keywords in the domain name URL. This helps in achieving a higher search engine ranking for those keywords and you can still use your business name on the page for branding.

6 Now choose a good logo and slogan to match your
name. This will help you brand {your business~This helps you brand your business}.

 

All that being said, the most important thing is to focus on finding your first customer to make your first sale. Don’t get bogged down in finding the perfect name, even if you find it, it won’t make any sales for you!